Innovative Center of the Ústí nad Labem Region invited us to their second annual start-up festival FestUp. It was a great opportunity to meet young startuppers from this region. Martin Kotek got the attention of young students from the Univerzity of Jan Evangelista Purkyně, where the festival was held, with his presentation Where is virtual reality headed. We would love to come next year and in the meantime we look forward to your visit at AVRAR as a part of the Virtual reality academy programme.